Montenegro nominated for the most desirable European destination
British magazine Wanderlust nominates the country of natural wonders and rich culture for a prestigious award

Montenegro, a contrast of natural beauty and cultural heritage, has made it to the shortlist for Wanderlust Travel Awards 2025 in the category of “Most Desirable European Destination.” This important nomination comes from the renowned British magazine Wanderlust.
The influence of a prestigious British magazine
Wanderlust is considered the most influential travel magazine in the United Kingdom, with over 340,000 readers. Through its recommendations, the magazine often guides British tourists towards destinations that offer unique and authentic experiences. This is why Montenegro’s nomination carries particular weight on the UK travel market.
A destination of authentic experiences
The nomination follows Montenegro’s recognition in 2023, when it was ranked among the ten most attractive emerging destinations in the world. Such acknowledgments highlight that Montenegro is appealing to visitors seeking unspoiled nature, rich culture, and unforgettable experiences.
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What Montenegro offers its visitors
Travelers who choose to explore Montenegro can enjoy breathtaking landscapes. From the mountain peaks of Durmitor and Prokletije, through the Skadar Lake to historic towns like Kotor and Budva. The gems of the Adriatic coast, national parks, authentic villages, and a rich culinary scene make this destination ideal for those who want more.
Award ceremony in London
The winners of the Wanderlust Travel Awards 2025 will be announced on November 5 at an exclusive ceremony at the National Gallery in London. Representatives of the tourism industry and experts are expected to attend, emphasizing the significance of this nomination for Montenegro on the international tourism map.
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