AI Tourism Summit 2026: A Regional Conference on the New Phase of Tourism
From innovation to implementation where tourism stands today under the impact of artificial intelligence
Artificial intelligence in tourism is no longer a topic of the future. It is already transforming how destinations communicate with the market, how hotels manage revenue, and how the tourism sector plans services, content, and guest relationships. For this very reason, AI Tourism Summit 2026—a regional conference focused on the application of AI in tourism—will be held on June 3, 2026, in Belgrade.
AI Tourism Summit 2026 will bring together around 100 decision-makers and experts from the tourism sector in Serbia and across the region, including representatives of hotels, tourism organizations, travel agencies, AI and tech companies, institutions, and chambers of commerce. The conference will cover participants from Serbia, Bosnia and Herzegovina, Montenegro, Croatia, Slovenia, and North Macedonia.
The conference will address the most pressing questions facing the tourism industry today: how AI is impacting competitiveness and profitability, how it is transforming promotion and communication with travelers, and how concrete technological solutions are being integrated into the daily operations of hotels, agencies, and destinations.
The event is organized by Centar Spektar, with marketing support from First Media Group.
The program is structured around three panels and presentation segments, focusing on tourism development, marketing and content, as well as the transition from AI innovation to tangible business results.
More information about the program and panelists will be announced soon.
