Three Serbian Villages in the Race for the Best Rural Destinations

For the 2025 edition of the prestigious “Best Tourism Villages” competition, organized by the United Nations World Tourism Organization (UN Tourism), Serbia has nominated three villages: Tršić, Rudno, and Bistrica. Each of these destinations reflects a unique blend of character and values, offering a Serbian answer to the growing demand for authentic, sustainable, and culturally rich travel experiences.

A Harmony of Tradition, Nature, and Local Identity

Through the “Tourism for Rural Development” initiative, UN Tourism recognizes villages that successfully integrate tourism with the preservation of natural beauty and cultural heritage. Serbia’s selected candidates are no coincidence. They are communities that embody the spirit of their regions and contribute to the development of local life through responsible tourism.

Tršić – The Cultural Heart of Western Serbia

The birthplace of Vuk Karadžić, Tršić has long been celebrated as a center of Serbian linguistic and cultural heritage. With its authentic traditional homes, museum complexes, summer festivals, and educational programs for all ages, it is an essential stop for visitors exploring the Loznica region. More than just a destination, Tršić is a living encyclopedia of folk tradition.

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Rudno – A Natural Retreat on the Slopes of Golija

Nestled on the slopes of Mount Golija, Rudno is a true gem for those seeking peace, nature, and active holidays. A haven for hikers, cyclists, and anyone looking to escape urban chaos, this village embodies all the elements of sustainable tourism. From local food to hospitable households it offers a genuine mountain-living experience.

Bistrica – The Homolje Gem of Authenticity

At the foot of the Homolje Mountains lies Bistrica, a village that preserves the spirit of times past. Its rural architecture, homemade products, and the customs of its residents make it an outstanding example of a preserved village lifestyle. Tourists come here to enjoy serenity, explore traditional crafts, and savor meals prepared using age-old recipes passed down through generations.

Tourism as a Driver of Local Development

This nomination is about more than recognition. It opens doors to international cooperation, investment opportunities, and access to tools that can improve everyday life in rural areas. By participating in this global program, Serbia’s villages have the chance to strengthen their communities while preserving their identity.

In Step with Global Trends

The growing interest in sustainable and personalized travel confirms that places like Tršić, Rudno, and Bistrica have a vital role to play in the future of tourism. Their presence on the international stage sends a strong message. Serbia is not only preserving its heritage but also actively shaping modern, responsible tourism movements.

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